Misbehaving by Richard Thaler

This is a terrific book, one of the most rewarding I have read in years. Prof Thaler is one of the founding fathers of the new discipline of behavioural finance, and a pioneer in applying the principles of that genre to the world of economics and investment. This book is essentially the story of how he stumbled into this new field of academic research and how it has developed so rapidly over the past 40 years, a journey in which he himself plays a prominent role. The narrative makes it a more accessible way into the findings of his and others research in this field.

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